When someone talks about hotel management, it seems to him/her just one concept but the fact is something else. Many concepts are tied together under the umbrella of hotel management. To understand hotel management, one should know about the hotel industry firstly.
What is the hotel industry? The hotel industry deals with all types of guest accommodation. The hotel industry not only relates to luxury hotels and resorts, but it also includes overnight accommodation in guesthouses, motels, inns, and hostels as short-term types of accommodation. The main purpose of hotels is to provide guest travelers with food, drinks, services, and shelter whilst they are away from home.
Concept of Hotel management: Hotel management involves the management of anything related to the hotel industry. If you want to gain a foothold in this business, you will need to learn about all the techniques of managing a hotel business including marketing, hotel administration, catering management, housekeeping, and accounts. The primary goal behind learning the ins and outs of hotel management is to run a hotel successfully while managing the other aspects of the business at the same time.
Jobs in hotel management: Hotel management can open up a vast number of other opportunities in the industry including cruise ship hotel management, restaurant management, catering management, airline catering services, and guest house management. Some of the job positions that are related to your degree are:
- Accommodation manager
- Retail manager
- Event organizer
- Hotel manager
- Catering manager
- Restaurant manager
- Pub manager
- Customer service manager
- HR manager
- Travel agent
Essentials on hotel management: Hotel operations teach you how to become knowledgeable in all aspects of hotel management and operations. You will learn about the key features of hotels and their responsibilities to customers as well as how to provide a good service to guests. The hotel operations and management departments require well-trained staff to ensure customer satisfaction. No matter what size or standard hotel you wish to manage, you must have the adequate understanding and skills to cater to the different demands of guests. The marketing part of hotels is another essential process that helps managers promote their business and prosper. These and much more are all covered by the hotel operation courses.
Benefits of hotel management jobs: Management companies run hotels on behalf of the owner, but what exactly does that mean? What do hotel management companies do? Depending on the specifics of the property, a hotel management company can:
- Hire employees and handle payroll via a platform.
- Run all operational departments, like front office, housekeeping, sales, and food and beverage
- Manage relationships and billing with vendors
- Adjust room rates and run promotions
- Perform preventive maintenance on the property and recommend capital expenditures
- Develop budgets and produce financial reports for owners
- Curate the hotel’s online presence (reviews, social media) and implement marketing strategies
- In some cases, coordinate renovations or expansions
If the hotel is branded, then some of these responsibilities are handled by the brand. Brands typically provide marketing support, on-property technology for staff and guests, and guidelines for furnishings and decor.
How do hotel management companies make money?
As a hotel owner, one of the most important points of discussion when negotiating a contract with a management company is the fee structure. Hotel management companies make money in a few ways: an incentive fee, a base fee, and/or a percentage of gross revenue.
Depending on the type of hotel, the services the management company provides, and the owner’s goals, the management company fee structure can vary greatly from property to property. When hotel management companies receive compensation that reflects the property’s performance, they have a vested interest in running the hotel at maximum efficiency.
Mistakes to avoid in hotel management: Some mistakes have worse consequences than others and depending on the industry, backlash can range from minor to cataclysmic.
Human fallibility prevents us from eliminating all our mistakes, but you can certainly lookout for some common errors to avoid.
- Failing to provide basic contact information.
- Website scarecrows; auto-play videos and music.
- Incorrect use of social media
- Connecting to the wrong distribution channels.
- Closing your ears to feedbacks.
- Lacking attention to detail in housekeeping.